Day 5: Content Planning Like a CEO

Move from reactive posting to strategic storytelling. Learn how to create a monthly content system that makes sales effortless.

By Day 5, you've built a foundation:

  • You're a brand, not just a content creator.

  • You shoot to sell, not just to post.

  • You’ve crafted a signature look fans remember.

  • Your sales funnel is turning followers into paying subscribers.

Now it’s time to do what most creators never do: Plan your content like a CEO.

The Creator Trap: Reacting Instead of Leading

Most creators wake up and ask:

“What should I post today?”

That’s a worker’s mindset — not a business owner’s.

CEOs don’t guess what’s next. They operate on:

  • Systems

  • Strategy

  • Schedule

You need to know what you’re shooting, why you’re shooting it, and when it’s dropping.

Why Content Planning = More Income, Less Burnout

  • No more content droughts — you’ll always have something banked.

  • More consistency — fans trust brands that deliver regularly.

  • Less stress — you separate content creation from sales days.

  • Higher conversions — strategic drops create anticipation and urgency.

Step 1: Build Your Content Pillars

These are your core content themes. They keep your brand focused and help you rotate content without repeating yourself.

Example Coochie Pillars:

  1. Tease + Glam (e.g., leotard in natural light)

  2. Raw Flash (e.g., American Apparel styling, harsh light)

  3. Luxury Erotica (e.g., books, Château, soft lingerie)

  4. Behind-the-Scenes (setup, process, voice notes, etc.)

  5. Sales Content (direct CTAs, promos, bundle drops)

Your job: rotate through these pillars weekly or monthly — like fashion editorials in a magazine.

Step 2: Lock In Your Content Calendar

Start with a simple weekly structure:

Monday – Tease Post
Kick off the week with a soft, suggestive teaser. Something that creates curiosity without giving it all away. Great for engagement and building anticipation.

Tuesday – Custom CTA
Post something direct: “DM me for customs,” “Customs open,” or “Want the uncut version?” This is your chance to drive DMs and upsells.

Wednesday – Full Look Drop
This is your main content drop. A full set, a powerful image, or a new video — designed to drive fans to your pay-per-view (PPV) content or your subscription tier.

Thursday – Behind-the-Scenes
Post a quick BTS clip or photo. Show your fans a glimpse of the process. This builds trust, authenticity, and makes them feel more connected to you.

Friday – Flashback / Archive Drop
Resurface older content. Re-edit it. Reframe it. Caption it like: “You slept on this.” A great way to monetise your back catalogue.

Saturday – Sales Push
This is your promo day. Run a tip menu, offer a bundle, push a limited custom slot. Be confident and clear about the offer.

Sunday – Rest or Soft Post
Either take the day off or post something low-pressure — a chill mirror selfie, you reading, journaling, lounging. Keeps the vibe alive while letting you breathe.

Pro tip: Batch shoot for 2 weeks in one day. Schedule everything in advance.

Step 3: Track What Performs

You’re a creator and a data analyst now. Keep a simple log:

  • What content got the most likes, subs, tips?

  • What photo themes convert best?

  • Which CTAs actually drive action?

Use that feedback to double down on what works.

Tools to Use Like a Pro CEO

GoGoogle Calendar
Use it to block out shoot days, editing time, and scheduled posting. Treat your content like appointments — non-negotiable and structured.

Trello or Notion
These are great for keeping track of shoot ideas, scripts, visual concepts, and a running content library. Think of them as your digital moodboard and production hub.

Metricool or Later
Both platforms allow you to plan and schedule your posts ahead of time — so you’re not constantly on your phone. Batch your uploads and let automation do the heavy lifting.

Spreadsheets
Keep a simple log of what content earned what. Track subscriptions, tips, custom requests, and what type of content converts best — this is how you refine and grow.

Dropbox or Google Drive
These are your storage vaults. Keep high-res versions of your best content, moodboards, and BTS footage organised by theme or shoot date.

Bonus: Plan Around Your Money Goals

Reverse-engineer your income:

  • Want to make £5,000 this month?

  • At £20/sub = 250 subscribers

  • What kind of content do they buy? When do they sub? How do you upsell?

Build your content strategy around your target income, not vibes.

Your Challenge for Day 5:

  1. Pick your 3–5 content pillars.

  2. Build a weekly plan based on them.

  3. Schedule your next shoot with your highest-performing pillar in mind.

  4. Plan your next CTA post to drive traffic into your funnel.

Final Thought:

"Creativity without structure burns out. But structure without creativity builds an empire." Content planning isn’t restrictive. It’s how you build a scalable business that pays you even on your days off.

luke chapman

Photography website

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Day 4: How to Build Trust with Your Face

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Day 6: Positioning for Premium — Charging More, Doing Less